Values
Brand Values
We believe in having values to keep our brand on track with our goals to help imrpove our guests' and partners' lives.
Authenticity
We work with artisans who are all from Mexico. Our products are made using authentic techniques or direct inspiration from traditonal Mexican culture. We source products that are long time traditions and some dating to pre-hispanic times. And those pieces which have a more modern take to them are created by Mexicans who have a deep understanding of Mexico's culture and values, which they apply to their work.
Every product is created in that way to provide you with the most genuine connection to Mexican culture as possible.
Community
We strive to serve our local and national community by educating our guests about the traditions and techniques used in creating our products. One of our main goals is to ensure our guests are able to join a community of people who admire Mexican culture and support one another to learn more. We work to ensure our community is empowered to wear and use our products confidently and respectfully regardless of their roots.
All are welcome to learn about the history of Mexican artesanía. What better way to do so than to support a business that sources directly from Mexican artisans and is owned by Mexican-Americans!
Meaningful Work
Our brand goal is to make an impact on our society as a small business. We choose to work with artisans because we wish to maintain their traditions and culture. Throughout the pandemic many Mexican artisans have struggled to find income through artesanía due to a large loss in tourism. For our partners we offer support during uncertain times.
We also choose to educate ourselves on the practices behind our partners' crafts in order to share that knowledge with our guests.
We strive to educate our guests so they can reconnect with their own Mexican roots or connect with a culture which they admire. We believe the world deserves to know more about the beauty of Mexican artesanía, which is not a part of mainstream fashion but should be. Through education and community we are confident people will proudly be able to incorporate our products into their daily lives as well as help our guests express themselves in a unique way.
Quality and Sustainability
We work to find vendors who strive to provide the quality our guests deserve. This kind of product quality will also aid in our guests having a way to change to a more sustaible shopping option without giving up their exsiting style preferences or cultural expression. Our guests can shop knowing we work to give quality products that will withstand the test of time adequately.